A BRAND FOR
That your brand has positioning means that customers easily remember it, which makes it easier to differentiate from your competition
Most small business owners don't really think about their brand image until they encounter a problem or crisis. For the design of your brand it is advisable to go with a graphic designer for advice.
IMPORTANCE OF A BRAND FOR THE COMPANY
By having your brand, it is easier for your customers to begin to recognize you by it, just as it will be easier to reach more users.