Segment and decide who to reach
In a complementary way to SEO or independently, companies draw up their marketing strategy on and off. In this case, since we are talking about digitization, we will stick to the immense possibilities offered by the online world, whose main advantage when addressing our target audience is segmentation. If by advertising in a conventional national medium we know that the scope of our advertising can be very large, in the digital medium we can also segment by gender, age, region, device from which the user connects and depending on the platform used, endless possibilities. Another of the great advantages that we can find in online advertising is that it adapts to all types of budgets, so we can play at drawing different campaigns of greater or lesser duration and budget.
When carrying out digital campaigns, we can consider using some of the platforms that are used most frequently and that offer the best results, such as Google Adwords, Facebook Ads and Instagram Ads.