Generate value content
The networks are a channel of direct contact with the client. In addition, they serve to build loyalty, gain credibility, strengthen the brand image and ultimately position themselves in the top of the customer's mind.
To do this you must supply them with content, but what content? The viewer expects to find less commercial and more authentic content, and also seeks to obtain a profit. For this we will generate valuable content such as informative posts, video tutorials, video tips, special actions and contests, they also hope to see beyond the brand, get to know the human team, its values, real cases of other clients...
And with all this work to do, don't forget to measure and monitor results.